How Google Works

As holiday reading we recommend “How google works” by Eric Schmidt & Jonathan Rosenberg. The two describe how to hire, manage, motivate, strategize and grow a business in today’s disruptive world. A basic principle at Google: Everyone should have the opportunity to think topics from the beginning. One of Google’s driving forces is to rethink this principle from a new perspective.

The authors explain how the confluence of three seismic changes – the internet, mobile, and cloud computing – has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub ‘smart creatives’.

Google makes this possible with approaches that allow 20% of working time to be invested in self-chosen projects. It is less about free time, but more about opportunity to deal with new topics. Quite after a quote from Steve Jobs: “We must be driven by ideas and not by hierarchies”. The only maxim: the current range of responsibilities must not be neglected.

What also fascinates me is the uncompromising will to achieve great things and still keep the balance, to meet with ease in everyday life. There are many examples of meeting formats. It is an exciting source of inspiration and a clever guide. How do you build a productive corporate culture? How do you develop trend-setting strategies? How does innovation come about?