Lack of innovation and pioneering spirit – these topics are currently lamented by some CEOs and MANAGING directors. Especially in times of digitalization and economic upheaval according to COVID-19, the change from “instruction and execution” by means of cumbersome top-down processes to “creativity and initiative” on the part of the employees is indispensable for the future success of agile companies. Continuous empowerment creates the necessary framework for flexible and innovative action by transferring responsibility, setting incentives in a targeted manner and providing necessary resources. Consistently lived empowerment leads to more productivity, creativity and commitment of the employees – a win-win situation for employers and employees!